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There are different reasons why people leave your website. Perhaps they’ve simply expecting a different sort of content or business. Maybe they were only taking a quick look to see what it looks like. However, sometimes people leave your website because there was something on your website that caused them to leave.
Here are some of the reasons why people leave your website:
Site visitors will leave if they’re accessing a website on their phone and find that it’s not optimized for mobile. It’s a fact.
No one wants to pinch and zoom in order to read something or to navigate a website.
This is one of those things that you absolutely need to fix. And it’s not only because potential customers would tap the back button as soon as your page loads. Google has emphasized the importance of a mobile-friendly website when it comes to how it ranks you on its Search Engine Result Page (SERP).
Fun fact, 90% of visitors to our website https://www.crubiks.com/ from mobile device.
It’s oftentimes a chore to stay on a website that has ads or banners that cover a quarter of the screen. Or pop ups that appear before you’ve even properly looked at a page.
It also makes it harder for visitors to read the content on your website if there are intrusive ads. More often than not, ads will also slow down your website a lot and will impact your SEO ranking.
Having content that’s good and valuable is ultimately meaningless if your visitors are unable to read the content. Whether it’s due to an unreadable typeface or a font size that’s too small—or perhaps even the wrong choice of colour for your text—it’s important that your content is legible.
In this case, we’re really talking about Flash. And if your website utilizes Flash and you’re wondering why we’re telling you that you need to stop? Consider this: even the makers of flash, Adobe, has been telling people to stop using Flash.
In 2015, Adobe announced that they wanted to “encourage content creators to build with new web standards.”
Using Flash for your website will prevent visitors from truly seeing your content and only serve to increase your site’s bounce rate.
No one likes to wait for a website to load. Obviously, if the visitor’s internet connection is too slow then there’s nothing much that can be done from your end. However, if the lag is due to your website then you need to have that fixed.
A report done by Dynatrace showed that half a second of loading time can make a difference of 10% in sales for an e-commerce website. Dynatrace’s study was on online retailers in particular.
Their research also found that almost half of the people surveyed will leave a site if it takes longer than 3 seconds to load.
You can utilize the Design Thinking process in order to search for any issues that visitors may have with regards to the website. What’s more, Design Thinking can also lead to the discovery of other issues that visitors may have.
If the changes needed are minor then they’re easily rectified. However, if the underlying problems are bigger than you should consider updating your entire website.
Avoid these mistakes and consult to use on best practices in building a website that is accessible and deliver ultimate customer experience to your visitors.